(877) 793-9911
Visitor Hotline
Visit Pasadena operates the Annual Visitor Hotline to assist tourists with information about the Rose Parade, Rose Bowl Game, all parade and game-day activities, dining, directions, accommodations, and other holiday-related events.
Information below pertains to 2025 and will be updated at a later date.
Hours of Operation
- Friday, December 27 | 9 am - 5pm
- Saturday, December 28 | 10am - 2pm
- Sunday, December 29 | 10am - 2pm
- Monday, December 30 | 10am - 5pm
- Tuesday, December 31 | 10am - 5pm
- Wednesday, January 1 | 10am - 5pm
*Subject to change
Phone Number
Visitor Hotline Reference Guide
Visit Pasadena Souvenirs
Visit Pasadena souvenirs can be purchased at the Visitor Center during normal operating hours and through our online store.
Monday - Friday | 10:00 a.m. - 4:00 p.m.
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