Hispanic and Latino-Owned

It's important to support Hispanic-, Latino- and Latina-owned businesses, not just during Hispanic Heritage Month, but all year round. These entrepreneurs are vital to our economy and communities, providing unique goods and services that reflect their culture and traditions. By supporting these businesses, you are not only helping to sustain their livelihoods but also contributing to the diversity and vibrancy of our society.

If you are a small business in Pasadena and wish to be included in this list, please reach out to us via email at marketing@visitpasadena.com.

A tiny haven with big heart, where Mexican and Indian warmth mingle through free-range chicken rotisserie and traditional, Jalisco-style birria de chivo....

Tacos Neza is a Mexican family-owned business that serves authentic and traditional Mexican specialties in a modern and fresh concept. Everything is freshly...

Nestled in the heart of Pasadena inside Vroman’s Bookstore, Tepito Coffee invites visitors to experience the rich flavors of organically grown coffee sourced...

With the immeasurable love of this father and the indescribable energy of his daughter, Yahaira's Cafe was created. Yahaira's Cafe's Mexican cuisine embodies...

Yuca's Pasadena is a Mexican restaurant that has been serving delicious eats to the LA area since 1976.