The Pasadena Convention & Visitors Bureau, also known as Visit Pasadena, is dedicated to promoting overnight visitation to Pasadena, California.
Staffed by sales, marketing, and communications professionals, Visit Pasadena is governed by a board of directors, with input from stakeholders and the community. The team is responsible for the sales and marketing efforts to attract meetings, conventions, events, and leisure travel. Visit Pasadena’s role in travel and tourism drives the local economy and strengthens the community’s culture and wellbeing.
The Marketing & Communications team delivers strategic marketing campaigns focused on local, drive-market, and short-haul domestic travelers to increase lodging business, and position Pasadena for long-term success. Utilizing a data driven foundation and limited resources, the team targets specific markets using primarily organic and paid digital advertising – digital display ads, and social media ads, as well as earned media and content partnerships.
The Pasadena Visitors Center welcomes business and leisure travelers by providing information, brochures and maps on local attractions, lodgings, and performing arts. The Visitors Center operates five days a week and is located at the Pasadena Convention Center. The Visitors Center also operates the Visitors Hotline for the annual Tournament of Roses celebrations.
Visit Pasadena produces an annual official visitors guide and a summer experience guide. The publication highlights the best events and activities. 90,000 copies of the Official Pasadena Visitors Guide are distributed in regional airports, welcome centers, hotels, and to meeting attendees, and mailed to Los Angeles Magazine and Pasadena Magazine subscribers.
VisitPasadena.com is the central hub of information to help travelers discover and plan their perfect trip to Pasadena. Our website and social media promote area attractions and lodgings.
Submit your short-term rental listing to be discovered on VisitPasadena.com
Best Annual Events, Celebrations, and Festivals in Pasadena
Pasadena knows how to throw a party, and its annual events are the talk of the town. Whether you're a local or a visitor, there are plenty of music festivals, food festivals, and city-wide celebrations to go around. Don't worry, we'll start with the granddaddy of them all – the Pasadena Tournament of Roses Parade.
Outdoor Dining Directory
Alfresco dining where diners can soak in the sun alongside some of the region’s most tantalizing cuisine
Memorable Museums
Pasadena is known for its abundance of renowned cultural institutions, many within walking distance of one another.
Shopping in Pasadena
Shopping in Pasadena is a popular recreational activity, count it in as sightseeing, catching up with friends, or treasure hunting.
