Annual

Floatfest: A Rose Parade Showcase

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  • Wednesday, Jan 1st, 2025

Floatfest: A Rose Parade Showcase presented by Go Bowling features a 2-mile showcase of Rose Parade floats following their appearance along the parade route. Each year, nearly 70,000 visitors head to Sierra Madre and Washington Boulevards in Pasadena for the chance to walk within a few feet of the floats and appreciate up close, the creativity and detail of each magnificent display. The walk has a moderate incline. Participating float exhibitors can engage with event attendees in this event’s family-friendly, celebratory environment.

Food Fare is presented by Go Bowling. Enjoy a wide variety of food fare and cuisines from some of LA's best food trucks and savor the flavors of a variety of favorite food items. Food Fare is located on Sierra Madre Blvd. near Gate A in the showcase lot.

Tickets

Tickets available online only at sharpseating.com or call (626) 795-4171. No cash or credit cards accepted onsite.

Schedule

January 1 | 1:30 pm - 5:00 pm (ticket sales end at 3:30 pm, last entry at 4:00 pm)

January 2 | 7:00 am - 9:00 am (reserved for seniors & people with mobility disabilities)

January 2 | 9:00 am - 5:00 pm (tickets sales end at 3:30 pm, last entry at 4:00 pm)

January 3 | 9:00 am - 4:00 pm (ticket sales end at 2:30 pm, last entry at 3:00 pm)

Tips: Expect 2.5 miles and spend at least two hours viewing the floats. Comfortable walking shoes are recommended. For security purposes, only clear bags are allowed. Please be prepared for a bag check upon entry. Skateboards, roller skates, bikes, tricycles, segways, and wagons are not permitted. Strollers may be tough to navigate due to the terrain. There will be many food vendors, but you can bring small amounts of food and non-alcoholic drinks. Coolers are not allowed.

Park-N-Ride Shuttle

Using the shuttle services is strongly encouraged. Park at the Pasadena City College or the PCC Extension Lot to catch the free shuttle to Floatfest. Find more information here.

    Buy Tickets

    • Thursday, Jan 1 to Saturday, Jan 3

    Venue Information

    • Sierra Madre and Washington Boulevard

    Organizer Information

    Event Information

    • Admission: $25, Children 5 and under are free. No senior discounts.
    • Event Website