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Celebrate Hispanic and Latino Heritage Month

In Pasadena, Hispanic and Latino Heritage Month in September and October is a city-wide celebration of the quintessential Southern Californian communities that enrich our community's past, present, and future. Join in on the vibrant events happening across the city and enjoy the brilliant flavors of Hispanic and Latino-owned businesses.

Latino Heritage Parade and Festival

On Saturday, October 5, the 26th Annual Latino Heritage Parade and Festival returns to celebrate the remarkable achievements of Latinos in the United States. Attracting over 2,000 spectators, the parade and festival begins at the intersection of Los Robles Avenue and Buckeye Street. The parade culminates with a festival in front of Pasadena City Hall, featuring live entertainment, free children's activities, food for purchase, and more.

Dia De Los Muertos

On Friday, November 1, the Villa Parke Community Center will host a vibrant celebration of the cherished centuries-old tradition of Dia de los Muertos, the Day of the Dead. The event will feature captivating dance performances, creative arts and crafts, delicious food offerings, and the beautifully adorned "ofrendas," all designed to pay tribute to the lives of our departed loved ones.

Community Events and Activities

The City of Pasadena is commemorating Hispanic and Latino Heritage month by celebrating the histories, cultures, and contributions of Americans whose ancestors came from Spain, Mexico, the Caribbean and Central and South America with a wide variety of programming, including a free parade, festivals, events, a movie night, and activities for all ages.

Support Hispanic-Owned Businesses

Visiting and supporting Hispanic and Latino-owned businesses is a meaningful way to embrace cultural diversity and contribute to the vibrancy of our local communities. Explore this list of Hispanic and Latino-Owned Businesses.

Mexican

Tacos 1986

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Tijuana style tacos with fresh handmade tortillas... enough said! Everything is made to order with delicious guacamole and salsa that you can add. Make it as...

Bakery/Café

Tepito Coffee

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Nestled in the heart of Pasadena inside Vroman’s Bookstore, Tepito Coffee invites visitors to experience the rich flavors of organically grown coffee sourced...

Latin American

Torta's Mexico

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Tortas Mexico offers an authentic Mexican dining experience with recipes and sauces from the ancient homeland of San Juan Yucuita in the Nochixtlan District of...

Latin American

Urbano Mexican Kitchen

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Urbano Mexican Kitchen is a family-owned restaurant led by chef and owner Jose Banuelos. Urbano uses traditional homemade recipes combined with high-quality...

Brunch/Breakfast

Vero's

Vero's

Experience one of Southern California's signature cuisines - authentic homestyle Mexican food. Step into a small rest-stop style diner with an intimate dining...

Mexican

Yahaira's

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With the immeasurable love of this father and the indescribable energy of his daughter, Yahaira's Cafe was created. Yahaira's Cafe's Mexican cuisine embodies...

Latin American

Yuca's

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Yuca's Pasadena is a Mexican restaurant that has been serving delicious eats to the LA area since 1976.

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