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Celebrate Hispanic and Latino Heritage Month

In Pasadena, Hispanic and Latino Heritage Month in September and October is a city-wide celebration of the quintessential Southern Californian communities that enrich our community's past, present, and future. Join in on the vibrant events happening across the city and enjoy the brilliant flavors of Hispanic and Latino-owned businesses.

Latino Heritage Parade and Festival

On Saturday, October 5, the 26th Annual Latino Heritage Parade and Festival returns to celebrate the remarkable achievements of Latinos in the United States. Attracting over 2,000 spectators, the parade and festival begins at the intersection of Los Robles Avenue and Buckeye Street. The parade culminates with a festival in front of Pasadena City Hall, featuring live entertainment, free children's activities, food for purchase, and more.

Dia De Los Muertos

On Friday, November 1, the Villa Parke Community Center will host a vibrant celebration of the cherished centuries-old tradition of Dia de los Muertos, the Day of the Dead. The event will feature captivating dance performances, creative arts and crafts, delicious food offerings, and the beautifully adorned "ofrendas," all designed to pay tribute to the lives of our departed loved ones.

Community Events and Activities

The City of Pasadena is commemorating Hispanic and Latino Heritage month by celebrating the histories, cultures, and contributions of Americans whose ancestors came from Spain, Mexico, the Caribbean and Central and South America with a wide variety of programming, including a free parade, festivals, events, a movie night, and activities for all ages.

Support Hispanic-Owned Businesses

Visiting and supporting Hispanic and Latino-owned businesses is a meaningful way to embrace cultural diversity and contribute to the vibrancy of our local communities. Explore this list of Hispanic and Latino-Owned Businesses.

Bar/Pub

Agents Only

Agents Only Interior

Arts-Centric Restaurant. Hotel Dena and Chef Pablo Salas teamed up to provide guests with a soulful Mexican culinary experience. Chef Salas meticulously...

Latin American

Amara Chocolate and Coffee

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Amara Chocolate and Coffee is a Venezuelan café specializing in coffee, arepas, cachapas, and Spanish churros. They offer unique Venezuelan flavors. A full...

Mexican

Anaya's Restaurant

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Located in the Playhouse Village, is Anaya’s Restaurant. Anaya’s serves authentic flavors of Mexico in Pasadena. Guests can enjoy classic Mexican dishes in a...

Latin American

Brick and Flour

Brick and Flour

Artisanal Mexican Grill. Brick & Flour serves neo-traditional Mexican food in a casual dining spot. A revolutionary concept that serves the freshest and...

Juice

Chamo Venezuelan

Chamo

Chamo Venezuelan Cuisine is a casual, family-owned restaurant that offers the Venezuelan cuisine staple: The World Famous Arepas. The restaurant is ideal for...

American

Dena Burgers

Dena Burgers

Located East of 210 Freeway and a few minutes from Colorado Blvd in Pasadena, husband-and-wife-owned Dena Burgers offers a blend of Mexican and American...

Latin American

Dos Besos

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Dos Besos is a cozy Spanish tapas and paella restaurant in Old Pasadena, focusing on the coastal cooking of Valencia, a port city in Southern Spain. The...

Mexican

El Cholo Pasadena

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Authentic and Traditional Mexican Food. El Cholo restaurants feature authentic and traditional Mexican dishes, many of which have come from family recipes...

Mexican

El Metate Cafe

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El Metate Café. El Metate Café is an family-owned authentic Mexican sit-down café located in the Playhouse Village. It is great for breakfast, lunch and...

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