Holidayfest! on South Lake Avenue

Deck the halls at Holidayfest on South Lake Avenue – a free event bringing the holiday spirit to Pasadena. Enjoy an afternoon of shopping and special in-store promotions, dining, festive live music, and family-friendly activities.

Event Details

When & Where

This year's Holidayfest is on Saturday, December 7, 2024 from 12:00 p.m. until 6:00 p.m. throughout the South Lake Avenue District.

Parking

Finding a parking spot is easy with several parking areas available throughout the South Lake Avenue District. Accessible parking is also provided across the district. Check the parking map to plan your visit with ease.

Top Experiences

Shop, Dine & Win

Turn your shopping and dining into a chance to win big during Holidayfest! Simply make a purchase at any business or restaurant in the South Lake Avenue District, snap a photo of your receipt, and submit it through the Holiday Raffle Entry Form. Raffle drawings take place in-person at 2:00, 4:00, and 6:00 p.m., featuring prizes like gift cards, massage vouchers, luxurious gift baskets, and even a stay at the Pasadena Hotel & Pool.

In-Store Special Promotions

Many of the shops in the South Lake Avenue District will be offering special, in-store promotions during Holidayfest. Discover fantastic deals and seasonal offerings as you explore each shop’s unique selections.

Live Music

Location – The Shops on Lake: 345 South Lake Avenue

Catch energetic performances all afternoon as an exciting lineup of musicians fills Holidayfest with festive tunes! With DJ William Reed spinning between sets, the upbeat vibe will keep you in the holiday spirit as you shop, dine, and explore the festivities. Don't miss these performances:

• 1:00 p.m. - The Baby Goats
• 3:00 p.m. - Quitapenas
• 5:00 p.m. - Twisted Gypsy

Explore Santa's Village

Location – Macy's: 410 South Lake Avenue

Wander into Santa’s Village, where the magic of the season comes to life with delightful family activities! Capture a special moment with Santa, take part in an exciting raffle, and let the kids enjoy some holiday-themed airbrushing.

Holiday Artisan Market

Location – The Commons: 140 South Lake Avenue

Stroll through the Holiday Artisan Market and discover unique, handcrafted gifts. Don’t miss the cookie decorating station, where little ones can decorate their own sweet treats to snack on.

Winter Workshop

Location – Pasarroyo: 251 South Lake Avenue

Immerse yourself in holiday creativity at the Winter Workshop, where festive activities bring out the artist in everyone. Create your very own ornaments to add a personal touch to your tree and take home a custom keepsake to remember this joyful day.

Extend your holiday fun by booking a stay in Pasadena, where you can enjoy cozy accommodations and explore a variety of exciting attractions and activities.