Floatfest

Floatfest

Floatfest: A Rose Parade Showcase features a 2-mile showcase of Rose Parade floats following their appearance along the parade route. Each year, nearly 150,000 visitors head to Sierra Madre and Washington Boulevards in Pasadena for the chance to walk within a few feet of the floats and appreciate up close, the creativity and detail of each magnificent display.

New this year is Food Fare presented by Dine Out Lauderdale. Enjoy a wide variety of food fare and cuisines from some of Los Angeles' best food trucks and savor the flavors of South Florida. Food Fare will be located on Sierra Madre Blvd. near Gare A in the showcase lot. This is a rain or shine event.

Floatfest FAQ

Schedule

  • Jan. 1, 2025: 1:30 pm – 5:00 pm (ticket sales end at 3:30 pm, last entry at 4:00 pm)
  • Jan. 2, 2025: 7:00 am – 9:00 am (reserved for seniors & people with mobility disabilities)
  • Jan. 2, 2025: 9:00 am – 5:00 pm (ticket sales end at 3:30 pm, last entry at 4:00 pm)
  • Jan. 3, 2025: 9:00 am - 4:00 pm (ticket sales end at 2:30 pm, last entry at 3:00 pm)

Location

The intersection of Sierra Madre and Washington Blvd, Pasadena, CA

Admission & Ticketing

$25; children 5 and under are free. No senior discounts.

All tickets are digital. Tickets sold online only at sharpseating.com.

Shuttle and Parking

Free with purchase of Floatfest ticket.

Parking near Floatfest is extremely limited. Free shuttle service will be available from Pasadena City College. Guests using shuttles enter the event through a priority line. It is expected that close to 150,000 visitors tour Floatfest: A Rose Parade Showcase. We recommend providing ample time for parking and shuttles.

Shuttle Locations


Pasadena City College: 1570 E. Colorado Blvd. (enter off Del Mar Blvd. or Bonnie near corner of Hill Ave.)

PCC Extension Lot: 3035 E. Foothill Blvd. Pasadena, CA 91107

Date/Time

  • January 1: 1:00 pm -3:30 pm (final departure)
  • January 2: 6:30 am - 9:00 am (reserved for senior citizens and people with mobility disabilities)
  • January 2: 8:30 am - 3:30 pm (final departure), 5:30 PM (final return)
  • January 3: 8:30 am - 2:30 pm (final departure), 4:30 pm (final return)

    Shuttles depart approximately every 5 minutes

Animal Policy

Animals are not permitted, except for service animals.

Tips and Prohibited Items

  • Wear comfortable shoes.
  • Viewing all floats will require a walking distance of approximately 2.5 miles and will take at least 2 hours.
  • No bikes, skateboards, roller skates, tricycles, segways, or wagons allowed.
  • Visitors are welcome to bring small quantities of food and non-alcoholic beverages into the venue. (Coolers are not allowed)
  • American Sign Language interpreters will be available for hearing impaired guests. Please inquire at entry gates or follow signs at the venue for details.

Bag Policy

For security purposes, all bags will be inspected at the gates. To expedite entry, clear bags no larger than 12”x6”x12” are highly recommended.

Key Contacts

Tournament of Roses
391 S. Orange Grove Blvd.
(626) 449-4100
tournamentofroses.com

Sharp Seating Company
1737 E. Colorado Blvd. (enter in back)
(626) 795-4171

tickets@sharpseating.com
sharpseating.com

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